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Sony Introduces New Entry-Level Alpha DSLR Camera Range Designed with First-Time DSLR Users in Mind
Sony announced the launch of three new entry-level Alpha ( ) cameras - α230, α330 and α380 - delivering greater usability to first-time DSLR users.

The latest cameras offer an all-new Graphic User Interface (GUI), lightweight and stylish design, and high performance features, allowing users to intuitively understand DSLR camera functions and capture images effortlessly.

The α330 and α380 sport Sony’s unique Quick AF Live View technology, while the α230, at 450g is the world’s lightest DSLR camera (as of 18 May 2009, based on DSLRs using APS-C or full-frame sized sensors)

The first DSLR cameras to feature a Graphical User Interface (GUI) with a built-in on-screen Help Guide.Unique graphic display demonstrates the link between aperture and shutter speed, indicating how the chosen setting can impact the final output.

For fuss-free scene selection, the mode dial on top of the camera offers instant access to 6 Scene Selection modes. As a plus, a warning message with suggested alternative actions is displayed if users attempt to apply an invalid setting.

The function menu has been upgraded with new user-friendly colour and icons. It gives DSLR users very interactive and quick access to multiple menu options such as AF Mode, Focus Area, Metering Mode, D-Range Optimizer, White Balance, and Creative Style settings.

The α380 and α330 are equipped with a 2.7-inch Clear Photo LCD™ screen that is easy to view even in the sunlight. Additionally, the LCD can be tilted up or down.

Furthermore, all three cameras also feature an exclusive Eye-Start function that automatically activates the autofocus when the user is looking through the viewfinder.

Adding to the array of high performance features, the α380 is equipped with 14.2-megapixel CCD image sensor, while both the α330 and α230 sport 10.2-megapixel CCD image sensor. These large, APS-C type CCD sensors support the effective capturing of light and enable users to record brilliant images that are high resolution and rich in tonal gradation. Combined with the high-speed BIONZ™ image processing engine, users are assured of true-to-life images that feature reduced noise, high quality and high-resolution imaging

The α330L, α230L and α380L come with one-lens kit, the SAL1855 standard zoom lens. The α330Y, α230Y and α380Y come with two-lens kit, the SAL1855 standard zoom and SAL55200-2 telephoto zoom lenses.